What Will I Learn on the Two Day Search Engine Workshop?
Every workshop will reflect all the latest changes and new strategies in the area of search engine marketing. You will also walk away with a complete documented 100 page + manual of the workshop so that you can revisit the strategies one by one once you are back in your office.
However, all the strategies that underpin all processes are covered and are as follows:
- Conducting Effective Keyword Research. Discover which phrases your target audience actually use in trying to source your products and services. Get this wrong and all your other strategies will fail.
- Pay Per Click. These campaigns can either deliver cost-effective and relevant visitors to your web site or exhaust your online marketing budget in a month! Learn how to turn these effective paid advertising campaigns to your advantage and profit.
- Linking. Everyone knows these days that quality links are vital to your site rankings. But, are they? And, if so, what sort of links, and how do you find them? Discover the truth behind linking strategies and take the back ache out of putting an effective linking strategy together.
- Latent Semantic Indexing. Did you know that search engines have been using artificial intelligence to rank web sites for some time. And you thought it was all about keyword density? Time to think again.
- Article Writing. You probably already know that search engines love content. But, what do you do with it when you’ve written it? Where do you find it if you don’t want/ have time to write articles?
- On Page Optimisation. This module gets shorter each time! What to tweak and what not to tweak and why it probably doesn’t make a great deal of difference these days to Google.
- Press releases, Blogs and RSS Feeds are all fine ways to increase your visibility. How many of you are using them effectively? How many of you are using them?
- Submitting to Search Engines and Directories. When, why, what and where?
- Web Analytics. A recent SafeBuy survey showed that 66% of their online retail members do not monitor their online paid campaigns so they have no idea or what is converting/not converting while expending relatively high monthly budgets. We cover the essentials of what you need to know about separating your natural search visitors from your paid search visitors and how to monitor their behaviour once they land on your site. We also offer a supplementary one day in depth training course on web analytics.
Dates and venues of SEO training courses
In order to accommodate the individual needs of our students, other topics on workshops have included pdf optimisation, work round strategies for problem sites, internationalising web sites and more. We respond to the individual needs of our students on our Workshops.
What if only some of above topics are relevant to me and my organisation’s needs?
We are often asked to provide coaching directed at individual company’s web site needs. If this applies to you, please contact us for further details of in house SEO training.
