SEO for web designers and agencies
This course is designed for web designers and web developers, usually working within a web agency environment.
As well as covering the core topics of how search engines determine which pages to rank against which search terms, we also look at how the way in which the site is built affects the site’s potential to rank well.
Course length: full day, 9.30am to 4.40pm with a break for lunch.
Course fee: £350 plus VAT. Please note that a discount is available to students who have already attended an Atracks training course or who book multiple courses.
Course programme
Many of the topics covered are the same as those on the SME course, however, this course devotes much more time to technical and structural issues. Keyword research, content generation and local search are covered in outline but in less detail than on the SME course.
- Key facts about how search engines work -the range of factors that search engines look at when ranking pages
- Keyword research – its importance at the heart of SEO
- Links -how search engines looks at links
- external (back links) their value and how to generate them
- the power of internal linking
- Content for visitors and search engines – how search engines assess content in their algorithms
- On page optimisation – Getting the right words in the right places
- Local search
- Geo targeting
- Spam filters -search engines are always trying to weed out low value sites and those trying to cheat, knowing how they do this prevents the innocent being unwittingly caught
- Managing an SEO campaign
- inclusion issues and changing content
- Using Google’s Webmaster Tools and other diagnostic tools
- The importance of page download speed
- why analytics are vital to an SEO campaign
All students receive a comprehensive manual of all course material.
Free telephone mentoring support is included, to be taken within three months of the course.
Course aims
To enable students to build more search engine friendly websites.
SEO for web designers and agencies is designed for
- web developers and designers who build sites for clients
- web agency managers who need to understand the SEO needs of websites