Running profitable pay per click advertising
A new half day intensive workshop designed to combine two essential aspects of running profitable ppc advertising
- Setting up and writing effective ad campaigns
- Monitoring results using free conversion tools
The workshop will take an independent view of pay per click advertising. Whilst the focus of the workshop will reflect the predominance of Google Adwords in PPC advertising, the value of other opportunities from other providers will be discussed.
It’s too easy to throw money at pay per click advertising campaigns and be overjoyed with the traffic goes up. But are you spending your money wisely? Are the visitors you are buying actually buying from your site or are they just pushing up the hit count? This workshop will allow you to answer that question and take steps to rectify any weaknesses in current campaigns.
What will be covered
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The pro’s and con’s of PPC – where to use it and what are the online alternatives
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How to plan and structure a campaign
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Keyword research – its value and how to do it
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Setting up a campaign, the options available and how to choose which to select
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Writing effective ads
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Bidding and budget management
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Using Google and its free conversion tracking tool
The workshop will go into considerable detail about PPC advertising but in the context of the overall online marketing mix. This will ensure not only that you come away knowing how to maximise the effectiveness of your PPC budget, but also how to use PPC effectively as part of your overall search engine marketing strategy.
Who will find this workshop valuable?
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Anyone responsible for running pay per click advertising campaigns
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Managers responsible for PPC budgets
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Webowners and managers who employ outside agencies to run their PPC advertising. The workshop will provide an understanding of how PPC works and what it can be used to achieve.
Register your interest in the PPC workshop |
