Tracking cookies

april seo tipsCookies are very useful in tracking web stats, in fact they are essential for tools such as Google Analytics.  One specific use is in segmenting internal traffic, especially for traffic that is mobile, for example in the situation where a company’s sales force uses the company website as part of their sales presentations.

Being able to exclude this usage from the stats makes an assessment of the site’s success in engaging with its target market – both in terms of attracting new visitors and in engaging with them.  It is also valuable to look at how the sales force uses the site so that the webmaster can better understand how to provide the most useful website for them.

An easy to see which cookies have been dropped onto your browser is to type

javascript:alert(document.cookie)

into the address bar.  This will show all the cookies that have come from the site you are currently on.


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