Frequently asked questions
- Who are Search Engine Workshops Ltd"?
- What do you teach in your workshops and training
days?
FAQs - ClickTracks Training Events
- What is the connection between
this training event and the ClickTracks organisation?
- Who should attend a ClickTracks training
event
- What will I learn by attending
a ClickTracks training event
- How will I benefit by attending
a ClickTracks training event?
- What is included in the Training
Event fee
- Can I cancel my registration
and get a refund, if needed?
- Do I need to bring a laptop
to a Training Event?
- Will I receive a copy of the
training event material at the end of the day?
- When and where will the next
ClickTracks training event going to be held?
- There are two (or more) people
from my company who want to come to the workshop. Can we get
a discount?
FAQs – Search Engine Marketing Workshops
- I’ve taken Robin and John’s an
online course Search Engine Workshops, or I've been working
in the search engine marketing industry for several years. What
new information will I learn?
- Do students receive the course material at
the end of a Workshop?
- When is your next workshop going to be held?
Where?
- There are two (or more) people from my company
who want to come to the workshop. Can we get a discount?
- Who should attend a search engine workshops
- I don't know anything at all about search
engine marketing. Will your Workshop help me?
- Can I cancel my registration and get a refund,
if needed?
- Can I earn certification in search engine
marketing strategies by attending your workshop?
- What does the Workshop fee include?
- What do past participants say about your
workshops? Can I read any recommendations or testimonials?
- Do I need to bring a laptop to the Workshop?
- I have worked in Search Engine Marketing
for some time and have an in depth knowledge of the subject.
What will I gain?
- I'm just a beginner in search engine marketing
strategies. How will this workshop benefit me?
- Can I purchase tapes of your workshops rather
than attending?
- I have a question that isn't addressed here.
What should I do?
Frequently asked questions
Who are "Search Engine Workshops Ltd"?
Search Engine Workshops originated in the United States as a
partnership between John Alexander and Robin Nobles. They
saw the need for teaching hands on, "on location,"
search engine marketing workshops and they continue to present
their very successful workshops at locations throughout
the US and Canada. They also run the World Resource Center.
In 2004 Marie Coggin and Sally Kavanagh, both graduates
of Robin Nobles online search engine training courses, agreed
to present the Search Engine Workshops in the UK. We base
our workshops on Robin and John’s material but adapt
it to the UK market. This includes focusing on marketing
into the UK market and from the UK into the international
marketplace.
The UK workshops are also shorter to reflect the different
requirements of UK students. Initially workshops in the
UK extended over three days rather than the five days of
their US counterparts. Future workshops will be split into
two. Two day workshops will cover the fundamentals of organic
search and pay per click. The traffic analysis component
of the workshops has now been expanded into a complete day
dedicated to our preferred traffic analysis tool, ClickTracks.
Details of Marie and Sally’s experience and qualifications
in Search Engine Marketing can be found on the About
Us page.
What do you teach in
your Workshops and Training days?
We offer two training products, full details of which can be found
at
Two day search engine workshops
One day ClickTracks training
events
FAQs - ClickTracks Training Events
- What is
the connection between this training event and the ClickTracks
organisation?
The ClickTracks training events are fully endorsed by
ClickTracks and the CEO of ClickTracks, John Marshall
is planning to attend the first event on June 7th. However
we are independent of the ClickTracks organisation. We
have chosen to run a training event on this particular
web analytics software because, in our opinion, it is
the best analytics tool for use in search engine marketing.
- Who should
attend a ClickTracks training event
ClickTracks is a powerful web analytics package. But web
analytics is only valuable when the information it provides
is interpreted and used to improve a website. So there
are three groups who will benefit most from attending
a ClickTracks training event.
Anyone who already owns ClickTracks and feels they could
get more out of the software.
Anyone who has not yet bought web analytics software and
wishes to see what ClickTracks has to offer.
Anyone who is currently running a different web analytics
product and is not entirely satisfied with it.
- What will
I learn by attending a ClickTracks training event
The day is very much geared to how to use ClickTracks
to improve the performance of your website. We shall cover
the philosophy behind how ClickTracks works and the use
of ClickTracks in some detail. However, the main thrust
of the day will be on how to interpret data and how to
implement changes as a result of these interpretations.
For a full agenda see our ClickTracks
training event page.
- How will
I benefit by attending a ClickTracks training event?
The aim of the training day is to enable you to use ClickTracks
to improve the performance of your website by using the
software to understand where your visitors come from and
how they behave once on your website.
- What is
included in the Training Event fee
The fee covers the cost of the training day plus lunch
and morning and afternoon coffee.
- Can I cancel
my registration and get a refund, if needed?
We do not normally give refunds since we strictly limit
the number of attendees at a training event and our costs
still have to be met irrespective of the number of registrants
we have. However, you are free to transfer your registration
to another person at any time, but please let us know
as soon as possible.
- Do I need
to bring a laptop to a Training Event?
No.
- Will I
receive a copy of the training event material at the end
of the day?
You will receive a copy of all material presented at the
end of the event.
- When and
where will the next ClickTracks training event going to
be held?
See our Dates page
for more information.
- There
are two (or more) people from my company who want to come
to the workshop. Can we get a discount?
Because we limit enrolment, we don't offer discounts.
FAQs - Workshops
- I've taken
Robin and John’s an online course Search Engine
Workshops, or I've been working in the search engine marketing
industry for several years. What new information will
I learn?
The content of the workshop is totally different to the
content taught in either of the Academy's search engine
marketing courses, though the fundamental concepts of
search engine marketing are the same wherever you learn
them and wherever you practice them. Also, the UK workshops
are much more UK focused than anything taught in the States.
In the very fast moving world of SEM, the workshops are
an excellent way of keeping abreast of what's happening
and picking up new ideas and strategies both from the
workshop content and from fellow students.
- Do students
receive the course material at the end of a Workshop?
You will receive a copy of all course material on completion
of the Workshop.
- When is your
next workshop going to be held? Where?
Workshops are presented every couple of months and on
demand. See our Workshop
Dates page for more information.
- There are
two (or more) people from my company who want to come
to the workshop. Can we get a discount?
Because we limit enrolment, we don't offer discounts.
- Who should
attend a search engine workshops
The simple answer is anyone who is responsible for generating
traffic to a website or who is responsible for buying
in or managing that function. This includes
web designers and builders
internet consultants
webmasters
marketing managers
- I don't know
anything at all about search engine marketing. Will your
Workshop help me?
You need to be familiar with how the internet works and
how new content is uploaded to your website. This may
mean a basic understanding of HTML but if you use a content
management system, then that is perfectly adequate. If
you take our online
quiz, and score at least 75%, you should be fine.
If you score substantially less then please either email
or telephone us and we can suggest suitable tutorials.
- Can I cancel
my registration and get a refund, if needed?
Because we strictly limit numbers attending a Workshop,
and because our expenses still have to be met no matter
how many registrants we have, we don't offer refunds for
cancellations. However, you may transfer your registration
to another person at any time by providing written authorisation.
- Can I earn
certification in search engine marketing strategies by
attending your workshop?
We award a certificate on satisfactory completion of the
Workshop.
- What does
the Workshop fee include?
The workshop fee covers the cost of the Workshop. We also
provide lunch either at the Workshop venue or at a nearby
restaurant. We find that this allows everyone to discuss
topics arising in the Workshop informally. You are responsible
for all other expenses, such as accommodation, travel
and food other than lunch and coffee during the Workshop.
- What do
past participants say about your workshops? Can I read
any recommendations or testimonials?
Please visit our Testimonials
page.
- Do I need
to bring a laptop to the Workshop?
We strongly encourage all students to bring a laptop,
but if you don't have one or would prefer not bringing
one, that's fine. If you let us know in advance, we may
be able to arrange the loan of a laptop during the Workshop,
subject to availability.
- I have worked
in Search Engine Marketing for some time and have an in
depth knowledge of the subject. What will I gain?
We have found that students who already have considerable
experience often gain as much or more than students who
have more to learn from the ‘core’ material.
Our more advanced students have often found they benefited
much more than they expected to from extending and developing
strategies they were already familiar with and from using
them in new ways.
- I'm just
a beginner in search engine marketing strategies. How
will this workshop benefit me?
So long as you have an understanding of how the internet
works and you have taken our online quiz and reached about
75% you should be fine. Numbers at Workshops are strictly
limited which allows us to adapt each one to our students.
We can concentrate on any areas that are of particular
interest to all students at a Workshop or we can arrange
to split into groups if there is something that some students
need to revisit.
- Can I purchase
tapes of your workshops rather than attending?
At the present time, we don't offer tapes of the workshops.
- I have a
question that isn't addressed here. What should I do?
Contact us
