What Will Be Covered on the One Day ClickTracks Training
Event?
The focus will be strongly on how to use web analytics
data to improve the performance of your website, rather
than the technical niceties of number crunching. The aim
of web analytics is to find out how people behave, the statistics
are simply the means, never an end in itself.
Topics covered will include:
- The philosophy behind ClickTracks – it is trends
that are important
- The importance of defining the purpose of a site
- How ClickTracks captures data
- Javascript vs log files – the merits of each
- The ClickTracks reports and how to use the information
provided
- Labelling – At the heart of ClickTracks is its
power to label groups of visitors, we discuss how to use
labels to identify which strategies are working and how
to test new ones.
- How to combine labels for even greater analysis
- Measuring conversion rates, whether they are sales,
sign-up or downloads etc
- How ClickTracks provides an insight into how your visitor
behave on your site and how they interact with it. How
to use ClickTracks to make informed decisions on how to
improve the ROI of your website
- How to use ClickTracks to determine which online advertising
campaigns pay and which don’t.
- What ClickTracks can tell you about spider activity
– and what you can do about it.
- Cookies and how they impact upon the use of ClickTracks
web analytics
- Using campaign reports to measure money matters such
as pay per click campaigns, other online and offline campaigns
- Using ClickTracks for effective Revenue Tracking
- A/B splits
- Funnelling
- Using ClickTracks to identify potential click fraud
in online paid campaigns
- Understanding the difference between ClickTracks Analyzer,
Optimizer and Professional products
... Plus lots more. Search Engine Workshops
reserves the right to add to or amend the agenda so as to
maintain the topicality of each event…
Is There a Handout?
Yes, you will be given hard copy of the Powerpoint presentation
so that you can work through any material again at your
leisure.
Now go to our registration
page to enrol and for details of fees and the next training
event dates.
