Google+ is something to be taken seriously. It’s a Google product and it makes sense that Google will do everything it can to promote its use – including using it as a signal when determining search engine rankings.
Author rank is linked to your Google+ account and author rank is definitely worth developing. Anything that increases the authority and credibility of you as a content generator and of content that you have generated has to help with the visibility of pages associated with you as an author.
But managing author rank is not the easiest task. Danny Sullivan has written an excellent article on some of the pitfalls and issues of Google author rank - it’s well worth keeping a note of as a source of reference.
On a related topic, here is another excellent article worth keeping to hand. This one is by Cyrus Shepherd and looks at social meta tag templates.
Duplicate content is a big issue for SEO, it may not be exactly penalised but controlling the issue can make a big difference to visibility. Read the rest of this entry »