Video is an increasingly important medium and being found in the video search can be an extremely way of driving traffic to your site.  This applies to almost every market and sector.

SEO musings in the park

 

The world of anyone working in SEO is dominated by Google, perhaps to an unhealthy degree it is, what we eat and breath.  Google has come in for a lot of stick in recent years especially in relation to privacy issues and is also increasingly Master of the Online Universe which is worrying.  I am thinking of the way in which it dominates the online
space, even to the point of requiring direction from US Justice Department to limit its control of the online travel space following its acquitision of ITA.

But we all know Google’s motto, ‘Don’t be Evil’ and to some extent it has managed to retain for itself some of the internet’s original ethos of generosity and openness, the
brand of Larry Page and Sergey Brin developing this massive wonderful technology to open information up to the whole world.

Well that’s one idea.  A very different view of what Google has become is outlined in the Sunday Times article (May 29th) on Google’s brilliance at tax avoidance.  The amount
of US, UK, and Irish tax that Google has managed not to pay is eye watering.  But then before we are too critical and moralistic about it, who of us pays more tax than we
legally have to and given the opportunity to rearrange out affairs to reduce our tax liability, which of us would say ‘but it is my civic duty to pay tax’?

Perhaps we shouldn’t be surprised that a company capable of developing such an awesome tool as the Google search engine is more than capable of developing a ‘tax efficient’
financial and corporate structure.  Is this the  internet losing its innocence and growing up into a corporate adult?

 

Cookies are very useful in tracking web stats, in fact they are essential for tools such as Google Analytics.  One specific use is in segmenting internal traffic, especially for traffic that is mobile, for example in the situation where a company’s sales force uses the company website as part of their sales presentations.

Being able to exclude this usage from the stats makes an assessment of the site’s success in engaging with its target market – both in terms of attracting new visitors and in engaging with them.  It is also valuable to look at how the sales force uses the site so that the webmaster can better understand how to provide the most useful website for them.

An easy to see which cookies have been dropped onto your browser is to type

javascript:alert(document.cookie)

into the address bar.  This will show all the cookies that have come from the site you are currently on.

 

As part of the online SEO course, students are set an keyword research assignment.  This is designed to provide hands on experience of carrying out a keyword research project and, in line with the concept of the online course, also enable students to work on the optimisation of their own site as they work through the course.

It is recommended that the assignment is carried out using Wordtracker but if students prefer, the free Google Adwords tool can be used.

Wordtracker offer a seven day free trial which is ample time in which to complete the assignment.  To sign up for the trail, please use the following link

Wordtracker will require your credit/debit card details but you may cancel the subscription at the end of the seven days with no questions asked.

 

I am not usually a great fan of '10 tips for getting richer' or '20 ways to rule the world' but reach for a cup of coffee and sit down with 10 Secrets to More Magnetic Copy. It's short, well written, very readable and makes some points worth taking onboard! Read the rest of this entry »
 

Very useful resource for checking social names, domain names and trade marks. Read the rest of this entry »