SEO
Why 404 pages should not return a 200 code
Technical issues have a great effect on SEO rankings. It might be difficult to reverse engineer which technical issues have what effects but it must make sense to get things right. Read the rest of this entry »
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Where to start with an SEO campaign
Whenever I start working for a new client, the first thing I always do is prepare an assessment report that benchmarks where the client's site is now. Read the rest of this entry »
Multiple links to same page – anchor text implications
If you have two (or more) links from one page to another page, then SEO value will only be attributed to the anchor text on the first link. Read the rest of this entry »
Promoting your Video on YouTube
Video can be a very useful tool in promoting both your website and your products and services. But like everything, they don't 'just get found'. Read the rest of this entry »
Tags: Are broken links affecting your rankings?
Search engine spiders don’t like to trip up on broken links and it is surprising how easy it is for them to creep in, and they may be doing quite a lot of damage. Read the rest of this entry »
The value of local search results and how to get them
Even if you are not looking at customers locally, local search may still be vital for your search engine visibility. Read the rest of this entry »
How to check Google rankings in different countries
SERPS will appear differently depending upon your geographical location - especially which country you are searching from. Read the rest of this entry »
Optimising PDF documents
There are sometimes good reasons for uploading information in PDF format but it much more likely to be found if it is optimised. Read the rest of this entry »