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Link building strategy
Link building has always been important, Wordtrackers definitive 62 steps should be a must for every aspiring SEO. Read the rest of this entry »
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Looking at your web page through Google’s eyes
It can be very revealing to see what your site must look like to Googlebot. Read the rest of this entry »
Tags: Breadcrumbs – they are good for visitors and maybe spiders too
Breadcrumbs could become a useful SEO strategy as well as being user friendly. Read the rest of this entry »
Page load download time – it matters
There are lots of rumours circulating at the moment that Google is increasingly using page load time as an important parameter in its ranking algorithm. Read the rest of this entry »
Excellent Analytics – imports GA data into Excel
This tool should help with managing and reporting data downloaded from Google Analytics. Read the rest of this entry »
Google Social Search
Google's new Social Search experiment provides an further insight into how Google is developing its algorithm. Read the rest of this entry »
Why 404 pages should not return a 200 code
Technical issues have a great effect on SEO rankings. It might be difficult to reverse engineer which technical issues have what effects but it must make sense to get things right. Read the rest of this entry »
Where to start with an SEO campaign
Whenever I start working for a new client, the first thing I always do is prepare an assessment report that benchmarks where the client's site is now. Read the rest of this entry »
Multiple links to same page – anchor text implications
If you have two (or more) links from one page to another page, then SEO value will only be attributed to the anchor text on the first link. Read the rest of this entry »