Where to start with an SEO campaign

Whenever I start working for a new client, the first thing I always do is prepare an assessment report that benchmarks where the client’s site is now. In fact I often do this before I even have a contract with the client and prepare it almost as paid quote. It provides both a roadmap for the client which, if they chose, they could take away and implement themselves or ask someone else to do so for them, hence the charge.

I have just come across an excellent blog post which explains perfectly why this is the way to start – so rather than repeat it, the post is on G-squared Interactive’s site. It makes good reading.


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