The importance of SEO in site redesign

seo blog post Mar 11It is so easy to throw the baby out with the bath water.  The US news site Gawker did this in a big way when they redesigned their site recently.  Econsultancy, UK authority site on emarketing analysed their problems very effectively in a news item.

Econsultancy’s no 1 issue with the new site is the total apparent lack of thought given to the SEO.  I am still amazed at the lack of understanding of SEO among so many, but not of course all, web designers and developers.

SEO is not a skill I expect designers and developers to possess, in my experience it takes a different sort of brain, but it is one that it is vital they take fully into account if they are to deliver a website fit for purpose.


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