New third column added to Google SERPS

Google has slimmed down its logo in the last couple of days, no shadow effect any more just the simple text.  It also seems to have dropped the TM symbol which is interesting.

But that is not all, Google has made a couple 0f other changes.

Universal search has been around for a while (different media returned in main search results – news, video etc as well as web pages).

Now Google has developed this idea by adding a third column on the left of the SERPS offering different options.  Click the icon and the options highlight what Google now delivers – news from last 24 hours, images – the timeline option is fun.

Looks to me like a modest but significant development.  Google may be way up there high above the competition but it can’t be accused of complacency.

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