Link building strategy

Link building is vital to develop good rankings – we all know it but do we really have a good strategy in place for continually developing a good link profile.  I know it is something that sometimes takes a back seat with me when other things seem more urgent – even if they are not so important.

Wordtracker have recently posted a very useful article on the

62 steps to the definitive link building campaign

I do take issue with their Step 59, in which the article suggests buying paid links in the form of PPC adverts.  I cannot see how this could help with natural listings, but apart from that, everything they say makes a lot of sense and gives the whole process some structure.

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