Hummingbird and keyword research

by Sally Kavanagh

Hummingbird, Google’s algorithm update that came online in Aug 2013, would appear to be much more fundamental than many previous updates, such as Penguin and Panda.  Rand Fishkin’s Whiteboard Friday – October 18th – gives some very interesting ideas on how Hummingbird will affect keyword research, or more specifically how Google is dealing with keywords and therefore how we, as SEOs need to.


Rand’s Whiteboard Friday can be found at – highly recommended!


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