Complete keyword reports for PPC in Google Analytics

Google Analytics reports the bid term in its search engine report (paid), rather than the term as it appeared in the actual search.

So let’s say I run a PPC campaign and bid on the term ‘web analytics training’, using broad match.  Someone comes along, does a search on ‘the best web analytics training’ and clicks my ad.

GA will report that search term as ‘web analytics training’ in its search engine report.  To get at the actual search term used, then there is an excellent blog post at

which explains how to do it very clearly – which is good since it is not exactly intuitive!

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