Below is a letter circulated this week (commencing 11th August) informing online advertisers of the new MSN Search Pay Per Click service launched by Microsoft adCenter.

Dear Search Advertiser

If you’ve been buying your Pay-Per-Click advertising through Yahoo! Search Marketing (formerly Overture), you could lose up to 38% of your traffic*.

That’s because after August 15th, MSN’s audience will no longer be accessible through Yahoo!

Instead, this high-quality audience will only be available through adCenter, Microsoft’s revolutionary new Pay-Per-Click service.

adCenter’s unique targeting capabilities turn clickers that cost into customers that pay, eliminating timewasters and boosting your bottom line. And because it advertises your product on MSN Search – which boasts the audience that clicks to buy most often – it has already been shown to convert 57% better than Google and 48% better than Yahoo in the US (WebSideStory, 02/06).

So to hold on to some of your best leads, make sure you’re ready for adCenter. Here are some tips to help you make the most of it right from the August 15th start date…

- Start organising your campaigns. Allocate some budget so you can trial adCenter straight away.
- Prepare your keywords list. And remember, you’ll be able to import your current list straight into the adCenter tool.
- Think about which audience you’d like to focus on, and when. Selling golf holidays? adCenter will let you target men aged between 25 and 50. Running a food delivery service? adCenter will let you focus on mealtimes.
- Prepare your ad copy.

Make sure you sign up straight away so that your business is one of the first to take off. Go to http://advertising.msn.co.uk/keepyourleads

If you need any help, call our support team on 0800 633 5915 between 8am and 6pm, 7 days a week.

And if you usually do you Pay-Per Click advertising through an agency, let them know you’d like to get set up on adCenter. We’ll work with them to ensure you get the best out of our service.

We look forward to having you on board.

Best regards.

Microsoft adCenter
Pay-Per-Click that pays.

*Source: Nielsen NetRatings, May 2006