Having just returned from our first Search Engine Marketing Workshop to be held on the south coast in Southampton, it strikes me how different the needs of each group of students are. Although we always have a set agenda, it would be an unusual workshop indeed if we didn’t on occasions veer from it in order to answer apposite and relevant questions that clearly concern the participants within the room.

Before I give a brief example of an extra topic we covered, this has given us the idea of opening a questions and answers facility here as we’re sure there will be burning questions that many of you may like to pose. In anticipation of being swamped with questions, we intend to limit the answers to one or two of the most interesting topics on, time permitting, a weekly basis but we’ll keep a note of them all and get round to answering them all if and when we can.

If you would like to kick off with a question, please visit our Internet Marketing Questions and Answers submission page.



Back to the Southampton training course, we talked about optimising pdf documents for the web. Google likes to index and rank pdf documents so why not make the most of them? For instance, make sure you embed absolute links (eg http://www.yourdomain.co.uk) within the footers and do not waste the opportunity of getting keyword rich titles into the headers. Further, make sure you make the most of the ‘Document Properties’ facility within the pdf writer by inserting a keyword rich title and, whilst you’re at it, why not include your all important keywords? Google treats pdf documents as something to be taken seriously so you should too.

Our next SEO – SEM training course is some time off now and it’s back to our old stomping ground, Richmond upon Thames. So many of our training prospects leave things to the last minute only to become disappointed that either they can’t make the dates because they didn’t plan ahead or find that we’re full because we do seriously limit the numbers of students so that we can indeed be flexible and interactive with the course material. Don’t wait - you can call me on 01406-351556 if you feel you have an interest but aren’t quite sure yet and want to talk your requirements through. In fact, your first SEO question could even be a query relating to our workshops!

NEXT WORKSHOP – Rosedale House, Richmond upon Thames – 23rd and 24th May:

http://www.searchengineworkshops.co.uk/registration.htm