Firstly, we'd like to announce that we have responded to feedback from our Workshop students and have launched some new training events with additional venues. See below for further details if you need to run Google AdWords campaigns profitably as well as understand web analytics including the free Google Analytics tool. And, believe me, if all you know about web analytics is visitor numbers and which search engines are referring them then you haven't got to grips with web analytics yet and you're missing out on more than a few tricks as well as a potentially lucrative livelihood for those of you offering SEM services.

On to our latest marketing snippet:

SEARCH ENGINE CLICK WARS?

We reported many months back that it was a possibility that search engines such as MSN could start to financially reward searchers in their efforts to fight back against Google’s prominence! Well, what do you know? We were right (again???) It’s starting to happen. Much as newspapers use promotions to improve their circulation such as running competitions and offering free DVDs and money-saving vouchers, last week, Microsoft announced a three-month incentive inviting searchers to compete for a prize and Yahoo! recently asked searchers whether incentives such as air miles and DVD online subscriptions would entice them to switch over to their
search engine. You might want to try your luck already with the beta version @ http://www.msnsearchandwin.com

Further, Bill Gates has suggested that Microsoft may start to distribute advertising revenue to consumers clicking on Sponsored Searches as some analysts predict a decline in the market for keyword advertising amidst complaints that Google searches are now costing too much in certain competitive industries such as the home loan industry.

Add to this that Microsoft is going to launch Windows Live Search to ‘get fast access to real answers, rather than hundreds of pages with thousands of links’ across the internet, desktops and mobile devices and you have a very interesting article from last Sunday’s Observer full of speculation over how things may pan out in the months to come:

http://www.guardian.co.uk/usa/story/0,,1712860,00.html

Search Engine Workshops are, by popular demand, adding more products and venues to their portfolio. If you fancy a trip down to the south coast (well OK - Southampton!) in May, or you are already based in that neck of the woods, we’d be delighted to see you on one of our training events. If you prefer, we’re back in Richmond upon Thames in April.

Watch this space! It will be Malaga next!

Here you can find out how to register for our new training events on creating profitable Google Adwords and other pay per click campaigns as well as making the most out of Google Analytics, new venues and dates visit:

http://www.searchengineworkshops.co.uk/registration.htm

By the way, did you know that our Search Engine Marketing Workshops have now been officially given CPD (Continuing Professional Development)status from the CIM (Chartered Institute of Marketing)? Just another reason for attending one of our Workshops!

To discuss either the workshops or other training events scheduled, call Marie on 01406-351556 now.