Google has announced that it is now taking into account the 'content
and the layout of the pages linked from your ads'and incorporating this
into its recently introduced Quality Score in order to determine
minimum bids for keywords.

Now it is even more important to send your Adwords visitors to the
appropriate landing page. If you are setting up your campaigns
carefully and appropriately then you shouldn't notice any changes but
any attempts to take short cuts when running Adwords campaigns are
now likely to cost advertisers more then ever. You can read more on
this @

http://adwords.blogspot.com/2005/12/new-addition-to-quality-score.html

For all those people who expressed interest in our Google Analytics
training, it appears that Google has got its 'knickers in a bit of a
twist' and is still struggling to keep up with the demand for sign ups
to its free web analytics tool that we told you about recently. It
appears there has also been some difficulties with those who did manage
to sign up so we will be keeping a beady eye on events. Once Google
has sorted itself out, we'll let you know about our training course
dates.

Meantime, for those of you who like to keep up with what's happening
with web analytics, Search Engine Workshops attended a very
interesting UK focused Web Measurement and Analytics Suppliers'
Showcase in London a couple of weeks ago and you can read what we
thought of it here:

http://www.searchengineworkshops.co.uk/articles/web_analytics_review.htm

We still have some availability on one of our Workshops in January but
don't leave it late to register as spaces are very limited:

http://www.searchengineworkshops.co.uk/registration.htm

Finally, Sally and I would like to wish all our readers a very Merry
Christmas and a very Happy New Year!

See you in 2006!

We’ve long been proponents of the importance of being able to assess where your website visitors come from such as which search terms, which search engines and analysing the success or otherwise of pay per click campaigns versus natural listings) notwithstanding how your visitors behave once they land on your site. Not only has Google given us their new sitemaps programme (http://www.searchengineworkshops.co.uk/articles/xmlsitemaps.htm) Christmas has come early again with their offering of their FREE Google Analytics tool! You can read more about the Google Analytics tools in our article here:
http://www.searchengineworkshops.co.uk/articles/ga.htm

Google has been overwhelmed by the demand for their web analytics tool – which only last year cost several hundred pounds per month to subscribe to under the name of Urchin – so much so that you will now have to leave your email address with them to go on their waiting list to be notified as to when they resume future sign ups. If you haven’t already done so we strongly recommend that you do this at:
http://www.google.com/analytics/index.html

In response to this demand, Search Engine Workshops will be starting half-day training sessions on how to get the most from Google Analytics. We will be posting more details of this shortly, but, meantime, if you feel you would be interested in attending such a training event (first one scheduled for a date to be confirmed in January) please register your interest at:
http://www.searchengineworkshops.co.uk/contact.htm
and we will keep you posted.