In our article, we look at web analytics and where the data comes from.

Log files are the obvious answer but there's also Javascript to bear in mind. But which is best, or what differences are there between them in the information they provide when performing your web site analysis and analysing visitor behaviour?

We discuss the important differences between them and how they impact on whether you choose to use a hosted web analytics program (Javascript) or analyse log files locally or on the server.

Read our full article on web analytics comparing the Javascript method with log files @ http://www.searchengineworkshops.co.uk/articles/web_analytics.htm

Online advertising budgets are skyrocketing, every newsletter you read it seems has some new statistic showing how much money is being poured into getting visitors to sites. And of course the big boys, the corporates for example, have much more deeper pockets than the smaller players.

But, and it's a very big but, the bigger the company the less likely it seems that their site is properly optimised for organic search. One stat I saw recently reported that only 10-12% of corporate websites were optimised and well positioned in the SERPS. Much of the problem in our experience lies with webmasters being prevented from using search enginefriendly strategies by their managers/directors.

The moral of this tale? There is a huge opportunity for sites that take organic search seriously. Not only does investment in organic rankings last longer than in paid ones, all the evidence shows that visitors are more likely to click on an organic listing and to 'buy' from it than from paid ones.

Check our dates for ClickTracks (award winning web analytics software)
training and two day Search Engine Marketing Workshop @

http://www.searchengineworkshops.co.uk/dates.htm?source=blog
If you want to have a chat about either events, please call Marie on
020-8255 7064.