We’ve long been proponents of the importance of being able to assess where your website visitors come from such as which search terms, which search engines and analysing the success or otherwise of pay per click campaigns versus natural listings) notwithstanding how your visitors behave once they land on your site. Not only has Google given us their new sitemaps programme (http://www.searchengineworkshops.co.uk/articles/xmlsitemaps.htm) Christmas has come early again with their offering of their FREE Google Analytics tool! You can read more about the Google Analytics tools in our article here:
http://www.searchengineworkshops.co.uk/articles/ga.htm

Google has been overwhelmed by the demand for their web analytics tool – which only last year cost several hundred pounds per month to subscribe to under the name of Urchin – so much so that you will now have to leave your email address with them to go on their waiting list to be notified as to when they resume future sign ups. If you haven’t already done so we strongly recommend that you do this at:
http://www.google.com/analytics/index.html

In response to this demand, Search Engine Workshops will be starting half-day training sessions on how to get the most from Google Analytics. We will be posting more details of this shortly, but, meantime, if you feel you would be interested in attending such a training event (first one scheduled for a date to be confirmed in January) please register your interest at:
http://www.searchengineworkshops.co.uk/contact.htm
and we will keep you posted.