We have just posted the dates for our next SEO Workshop and Web Analytics training event using ClickTracks for November 8th, 9th and 10th in Richmond upon Thames. More details can be found here:

http://www.searchengineworkshops.co.uk/dates.htm

The September Workshop sold out well in advance so don't delay and register now by calling Sally on 020-8255 7064.

Sally has written an article on The Role of Web Analytics in SEO which will give you an idea of the approach we take on our web analytics training event.

This article gives you a step by step introduction on how to approach monitoring the visitors to your web site in order to conduct strategic and effective SEO. This article is for those of you who aren't statistical geniuses, and I count myself in on
that! Web analytics doesn't have to be daunting - in fact, it's great fun and the information it can reveal can be truly mindblowing!

If you aren't monitoring your web site visitors effectively then you are missing out on what has become one of the most important components in effective search engine marketing and SEO. Certainly, if you are an internet marketing consultant taking on new clients,then analysing what is currently happening on their web site should be your first port of call so as to really know what approach will most benefit your client. It's almost definite that your competitors won't be doing this so you really will shine against them!

You can read the article here:

http://www.searchengineworkshops.co.uk/articles/seo_role.htm?blog1005

By the way, you can download a free evaluation of ClickTracks Analyzer here:

http://www.clicktracks.com/download.php?blog1005

If you would like to have a chat about either the Workshop or the clickTracks training event, please call Marie or Sally on 020-8255 7064.