A new British search engine will give 50% of its gross revenue to charity every month and predicts that if just 10 supporters from each of the 188,000 UK registered charities use the site, £22m could be raised in a year. Everyclick.com otherwise operates in the same way as most other search engines, providing search results, images, news feeds and features such as Amazon product listings. Checks reveal that its main index, hopefully a charitable donation in itself, came from Mirago.co.uk, Britain's biggest independent search engine. Organisations involved in the scheme so far include Save the Children, The Meningitis Trust and Hope HIV. A marketing campaign promoting the initiative with press, online ads, postcards and stick-on mouse labels is running under the strapline "Give your mouse a heart".

http://www.everyclick.com

Thanks to a recent Zen newsletter for drawing this to our attention.