If not, you should be!

Don’t forget Google AdWords offers the ability to try out different ads to see which one gives the best results.

Within an Ad Group, simply click on Create New Text Ad or Image Ad. When multiple Ads are running, Google will automatically deliver whichever Ad has the best click through rate, and will tell you what that click through rate is.

Multiple Google Ads are a marvellous way of finding out which particular feature or benefit is most important to your visitors. So if you were promoting fountain pens, you could try out headlines such as:

Discounted Fountain Pens

and

Cheap Fountain Pens

with the same description. Not only will it tell you which is the better wording for your AdWords campaign it will also provide invaluable insight into which keyword phrase to use for your organic SEO campaign.

At the recent SES conference in London, the Google representative advised always having three Ads running at a time, regularly dropping the worst performing one and replacing it with a new Ad so that your campaign is continually being improved – it’s just too easy to let a campaign sit there looking after itself, especially if the click through is quite good.

Must make note to do as I preach ;-)

By the way, do you just rely on Google's Reports to let you know how many visitors they delivered to your site? Did you know that there's likely be a significant percentage difference between the number of visitors that Google sent to the number that actually arrived. Find out more about this and other important aspects of using ClickTracks web analytics software to establish precisely what is happening with your web site and your all important visitors.

Find out more about the ClickTracks training event on 20th July @

http://www.searchengineworkshops.co.uk/click.htm