We were horrified to read recently that a survey carried out by SafeBuy,(we mentioned them recently, they run a web-based assurance scheme)indicated that over 60% of their members run PPC campaigns, but two thirds of this number do not track PPC costs against sales!

(Fuller details of the survey are available at http://www.searchengineworkshops.co.uk/articles.htm.)

What is even more frightening is that the survey group were spending something like £2000 per month on their PPC campaigns. That is an awful lot of money that at worst is not being monitored properly and at worst being totally wasted. If you don't monitor your PPC traffic, how can you be sure you are spending your money wisely?

The SafeBuy Editor's comment regarding the 66% of members that do not track their PPC costs against sales was 'blimey'! Enough said!

Search Engine Workshops is all too aware of the need to measure return on investment including measuring PPC costs against sales. So much so we have teamed up with ClickTracks, the Award winning web analytics software and are now presenting ClickTracks training events in London. The first will be on June 7th, when we are delighted that John Marshall, the CEO of ClickTracks, will be joining us. Can you afford to miss it?

Further dates and details of fees, the venue etc, are available at http://www.searchengineworkshops.co.uk/click.htm and follow the link to our registration page.