If you are wanting to buy something, then fine, a list of shopping sites is very useful. If, on the other hand you want information,then they are not the answer to your search enquiry.

Yahoo! has just released a beta version of a tool that puts a new slant on the search engine theme. Called mindset (http://mindset.research.yahoo.com/), the idea is that you use a sliding scale to tell Yahoo! whether you are interested in shopping or information, or a combination of both. It is still in development and the results are not perfect but we think it has a great future.

MSN has also been working on a similar theme, we understand, so no doubt the other players will follow suit as quickly as they can.

You will have to wait for another snippet to see how this development will affect optimisation strategies!

WEB ANALYTICS - THE WAY OF THE FUTURE

Do you know what is working/not working with your web site?

Do you know if you're getting a return on investment from your
paid advertising?

Do you know how your visitors behave once they are on your site?

If you don't, we're ready to reveal all this and more at the
ClickTracks web analytics training event on 20th July at the Novotel
Hotel,Hammersmith.


Details of fees are available on our website at
http://www.searchengineworkshops.co.uk/click.htm

You can register here:

http://www.searchengineworkshops.co.uk/registration.htm

Don't delay! Space is very limited!