Search Engine Workshops Ltd has teamed up with ClickTracks, the web analytics software company of California USA to deliver Training Events in the UK. The first event will be in London on June 7th.

Aimed at marketing personnel and webmasters who need to understand the behaviour of visitors to their websites, the new Training Events will focus strongly on how to use web analytics data in order to improve the performance of websites, rather than the technical niceties of the subject.

Online advertising budgets are rising steeply and show every indication of continuing to do so for the foreseeable future. The ability of web analytics to measure which campaigns and strategies are working is a marketing tool the offline world can only dream about. Those companies that are already using web analytics have seen the guesswork go out of online marketing and are benefiting from a serious competitive edge over those who shy away from what is sometimes perceived as a difficult subject.

ClickTracks training events will be presented by Marie Coggin and Sally Kavanagh who have considerable experience in promoting websites and tracking their performance. They also present the UK Search Engine Workshops in partnership with Search Engine Workshops in the United States.

ClickTracks is an extremely user friendly package and the Search Engine Workshops ClickTracks training events are designed to ensure that every webmaster has the opportunity to get the most out of this powerful tool – with minimum effort.

Further details of the Search Engine Workshops ClickTracks training events are available at www.searchengineworkshops.co.uk


Further details of ClickTracks web analytics software is available from www.ClickTracks.com