Latent Semantic Indexing (LSI) seems to be the latest hot topic flying around SEO circles at the minute. So what exactly is it?

In a nutshell, it means that Google is establishing what the underlying theme is of a web page rather than focusing on individual keywords or phrases. This means you shouldn't just put your efforts into your selected key phrases but on synonymous phrases and key terms as well. We highlighted in our snippet of 22nd October that you could download and use the Google Adsense tool to determine what Google sees as the theme of your page(s). It therefore stands to reason that Google also utilises this technology within its algorithm when returning matches for 'organic' search.

You can read more about this in a recent excellent article from Axandra:

http://www.axandra.com/news/newsletter147.htm

We'll certainly be covering this important topic in our next Workshop on 8th, 9th and 10th March.