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Thursday, November 25, 2004
snippet for 25th November 2004
Link development
When developing your incoming links, go to google (try
both UK and global depending on the geographical reach of your market)
and search for "submit a site" "your keyword" The list of sites returned
will include directories and other reference sites with a similar theme
to your keyword.
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posted by sallyk @ 2:06 PM
snippet for 8th November 2004
Keyword research - use your Adwords or
Overture campaign to see which are the keywords actually being
used.
Because Adwords and Overture show the number of impressions that a keyword
has achieved as well as the number of clicks, you can then use this
information to decide which keyword to use when it comes to optimising
for your organic results. For example, do more people search on 'jumpers'
or 'pullovers'. Set up a ppc campaign and bid on both terms and see
which gets the most impressions for the same ranking position. This
way you will bypass any possible skew with American and English usage
in the various keyword research tools. Of course you can take this a
stage further and monitor which keywords produce the most conversions!
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posted by sallyk @ 2:02 PM
snippet for 2nd November 2004
Don't submit - let the major
search engines find new pages on their own! Search engines have always
said that 90% of the pages submitted through 'add urls' is spam and
do you want to be lumped in with them? No. The vast majority of 'free'
traffic comes from just a few engines - mainly Google, the Yahoo search
engine and MSN - which send out spiders looking for new pages. So make
it easy for them to find you by ensuring there is any easy text link
from the home page, if that is possible, and the site map.
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posted by sallyk @ 2:01 PM
snippet for 29th October 2004
Where you host your site matters. If you are optimising your site for the UK engines and you have a .com
domain name, it's imperative you host the site in the UK otherwise the
search engines won't realise you are British.
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posted by sallyk @ 2:00 PM
snippet for 22nd October 2004
The adsense preview tool. This is a natty little tool that you can download from google, at
https://www.google.com/adsense/previewtool#2,
once installed on your machine, simply right click on any web page and
see what ads google would put on that page if you subscribed to their
adsense program. It's invaluable for understanding what google sees
as the theme of your site. You may be surprised and decide to do some
remedial optimisation work.
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posted by sallyk @ 1:46 PM
