Where to start with an SEO campaign

Whenever I start working for a new client, the first thing I always do is prepare an assessment report that benchmarks where the client's site is now. Read the rest of this entry »

Multiple links to same page – anchor text implications

If you have two (or more) links from one page to another page, then SEO value will only be attributed to the anchor text on the first link. Read the rest of this entry »

Promoting your Video on YouTube

Video can be a very useful tool in promoting both your website and your products and services. But like everything, they don't 'just get found'. Read the rest of this entry »

Facebook ads vs Adwords – which is better?

Google Adwords has been around a while and is almost synonymous with PPC advertising – but certainly not quite. Yahoo! search marketing and Microsoft’s offerings have not proved much of a challenge but Facebook might just be. Read the rest of this entry »

Are broken links affecting your rankings?

Search engine spiders don’t like to trip up on broken links and it is surprising how easy it is for them to creep in, and they may be doing quite a lot of damage. Read the rest of this entry »

The value of local search results and how to get them

Even if you are not looking at customers locally, local search may still be vital for your search engine visibility. Read the rest of this entry »

You’ve heard it before — Social Media

Social media - do we need it or do we ignore it at our peril? Read the rest of this entry »

Beware free advice – even on Working Lunch!

Beware free advice - even from a good source. Read the rest of this entry »

Segments and filters in Google Analytics

The real power of web analytics is felt when you separate different visitors groups into segments. Read the rest of this entry »

How to check Google rankings in different countries

SERPS will appear differently depending upon your geographical location - especially which country you are searching from. Read the rest of this entry »