News release: London 26th May
Search Engine Workshops partners with SafeBuy
SafeBuy, the UK’s leading web retailer accreditation
scheme, is to recommend training workshops and seminars
presented by Search Engine Workshops Ltd to its rapidly
expanding membership. The move has been made as part of
SafeBuy’s programme of providing information on all
aspects of web retailing to its members.
As every web retailer knows, promoting a website is key
to online success. However, SafeBuy is increasingly concerned
about the lack of knowledge web retailers have regarding
online marketing. This is leaving them vulnerable to unscrupulous
search engine optimisation (SEO) companies. It also means
that many online retailers are losing potential sales through
poorly optimised sites, as well as spending more on online
advertising than is necessary. As a result of the current
situation, SafeBuy realises the need for its members to
be well informed about website promotion and online marketing
in all its many forms and has found in Search Engine Workshops
the expertise and impartiality it requires.
Search Engine Workshops Ltd provides training seminars
and workshops on the strategies and techniques used in online
promotion and web analytics, information that every marketing
manager responsible for web retailing needs in his armoury.
The knowledge gained on these seminars and workshops is
equally vital when the decision is made to outsource the
online marketing function. This will ensure that anybody
responsible for the online success of a web site will be
in a position to make an informed decision when deciding
to choose between the services of competing, and potentially
confusing, providers in the SEO marketplace.
Details of the SafeBuy accreditation scheme and the benefits
it brings to online retailers can be found at http://www.safebuy.org.uk
and information on the seminars and workshops presented
by Search Engine Workshops Ltd is available at http://www.searchengineworkshops.co.uk.
Search Engine Workshops Ltd
Rosedale House
Rosedale Road
Richmond
TW9 2SZ
26th May 2005
