Sally ran Masthead Publicity for the past 14 years which initially
provided off line promotional and publicity services. Gradually the web became more important to clients and more of her work was concerned with promoting them online than off. In 2006, the company was renamed Atracks Ltd since the original name was causing increasing confusion.
With a background as a physicist, Sally moved into the publicity
field through working on the editorial team of various scientific
publications, and then as the publicity officer for a plastic
coatings company. She still prefers working in the B2B environment,
particularly with industry and science related sites.
With the rise in the importance of the internet, she looked
for the best way of using her skills in the virtual world
and soon realised that her copywriting background was most
suited to working with search engines.
Sally first got to know Robin Nobles when she signed up
to her online search engine optimisation course, which she
completed in 2001. This proved a marvellous foundation for
providing optimisation services for clients and more recently
this has widened to embrace the wider range of services
encompassed by search engine marketing.
Marie Coggin
With over 15 successful years and experience in B2B sales and
marketing, Marie decided in 1999 she was ready for a completely
new challenge. Having become more and more interested in
the rapidly evolving internet at that time, she decided
to turn her hobby into her business.
In the autumn of 1999, she attended a training session
in Toronto being given by John Alexander on search engine
optimisation. SEO was very much in its infancy in the UK
and Marie instantly recognised that she would be able to
put her skills to work in this new internet related environment.
The fact that search engine optimisation was so new in the
UK made it even more exciting to be involved in an area
she was convinced was going to become more and more important,
that is online sales and marketing. Having then completed
Robin Nobles’ online search engine optimisation course
she quickly built up a solid business through driving traffic
to clients’ web sites thus increasing their return
on investment.
Meantime, John and Robin had set up Search Engine Workshops
in North America and, ever keen to keep abreast of the latest
developments, Marie attended one of their early workshops
in New Orleans where she found the ‘hands on’
approach to be invaluable. Having expressed an interest
in providing similar ‘hands on’ training in
the UK, Marie was delighted when John and Robin suggested
that she might like to consider bringing these very successful
workshops to London and beyond.
Marie now combines her client work with presenting at Search
Engine Workshops UK recognising the importance that her
client work brings to the training room in keeping her up-to-date
in the real world of search engine marketing enabling her
to pass on this knowledge and experience to workshop attendees
